Diamond Buying and The 4C’s: What You Need To Know

Looking for that perfect engagement or anniversary gift? Diamond jewelry, whether it’s a ring, bracelet, or necklace, offer beauty and elegance that lasts a lifetime.
Diamond Tennis Bracelets found at Biris Jewelers near Canton, Ohio
Diamond Tennis Bracelets found at Biris Jewelers near Canton, Ohio
Before shopping for that perfect diamond engagement ring or diamond anniversary necklace, it may help to know and understand how the quality of a diamond is measured.

The 4Cs

Understanding the 4Cs of diamonds will help you choose the right type of diamond for your loved one and that will fit your budget. A diamond’s quality is measured by 4Cs: Cut, Color, Clarity, and Carat. These four characteristics are universally used among diamond sellers and was established by the GIA.


How a diamond is cut is of extreme importance, and may be the most important characteristic of the 4Cs in determining a diamond’s overall value. A diamond’s cut is more than the shape (round, pear, oval), it tells how well the diamond’s facets interact with light. A well-cut diamond reflects light from one facet to another and then disperses the light through the top of the diamond.
Diamond Shapes
Diamond Shapes as determined by the GIA.


diamonds cut
A Diamond’s cut is one of the 4Cs of a diamond’s quality.


A diamond’s color is evaluated using a universal D-to-Z color grading scale. A perfect diamond, represented by the letter D, will be colorless. As the presence of color is found within the diamond it will move down the scale to the letter Z. The presence of color will determine the diamond’s quality and price.
Damond Color Scale
Diamond Color Scale


A naturally-made diamond may have a variety of internal (inclusions) and external (blemishes) characteristics. The absence of inclusions and blemishes are what determine the diamond’s clarity and thus its overall quality. A flawless diamond willDiamond Clarity have no inclusions or blemishes visible under a 10x magnification. There are 6 categories under the GIA Diamond Clarity Scale, and some of those are divided, for a total of 11 possible grades of clarity.

Only about 2% of the world’s diamonds are actually flawless. Most retail stores carry VVS as their highest grade. VS or SI are considered by most to be “fine quality” diamonds.


A diamond’s carat weight is determined by how much the diamond weighs, using the metric “carat” of 200 milligrams. Measuring a diamond is very precise to the hundredth decimal place. With all other characteristics being equal (Cut, Color, Clarity), a diamond’s price will increase with the diamond’s carat weight.

diamond carat size chart
Diamond Carat Size Chart


Biris Jewelers has been Canton’s premier jewelry store since 1964. They have the expertise to guide you through the purchase of your diamond jewelry. Their friendly staff have built a reputation for personal service and are always ready to offer their expertise on finding you the right diamond ring or necklace.

Biris Jewelers near Canton Ohio
Biris Jewelers near Canton Ohio


Stunning Diamonds at Biris Jewelers near Canton, Ohio

If you’re in the midst of planning your proposal, one of the most important tasks on your list is undoubtedly jewelry shopping. Taking the time to choose the perfect diamond ring for your loved one will not only surprise her, but show her just how much you care.

Diamond Engagement Platinum Ring at Biris Jewelers near Canton Ohio
Diamond Engagement Platinum Ring at Biris Jewelers near Canton Ohio


Unfortunately, the process of selecting the engagement band and gem is not as easy as one would think. There are thousands of different engagement rings for sale around the Alliance, Ohio; Akron, Ohio; and Massillon, Ohio areas, making your mission a frustrating and time-consuming one. Luckily, the engagement ring experts at Biris Jewelers near Canton, Ohio help to make the process much simpler. Not only can you peruse their extensive selection of modern and antique engagement rings, but discover what characteristics to look for in a ring.

Diamond Engagement Rings at Biris Jewelers near Canton Ohio
Diamond Engagement Rings at Biris Jewelers near Canton Ohio

When you initially begin jewelry shopping, it’s important that you keep your partner’s personal style in mind. As many women have started to wear their engagement and wedding rings daily, you’ll want to purchase a ring that complements the rest of your future spouse’s accessories. For instance, if your significant other’s jewelry box contains platinum and white gold pieces, you may not want to get her a yellow gold band. Also, if your loved one tends to wear simple, classic designs, your best bet is to purchase a diamond ring that follows the same theme. Choosing the right style of engagement ring may seem like a daunting task, but the engagement ring experts at Biris Jewelers will be more than happy to walk you through their selection of modern and antique engagement rings so you can find the design that best fits your loved one.

Gold and Platinum Diamond Engagement Ring at Biris Jewelers near Canton Ohio
Gold and Platinum Diamond Engagement Ring at Biris Jewelers near Canton Ohio

A general rule when looking at engagement rings for sale is that you should pay close attention to the four Cs: clarity, color, cut and carat. These four characteristics will help you find the most elegant, high-quality ring for your soon-to-be betrothed. Unfortunately, many jewelry stores around your Akron, Alliance, or Massillon home may try to put the greatest emphasis on carat size, pushing you to spend more on a ring that may not fit your intended or your budget. Biris Jewelers, on the other hand, focuses on your specific wants and needs. Regardless of your budget or your significant other’s style, the engagement ring experts at this Canton area shop will help you find the perfect modern or antique engagement ring to use when you propose. With their assistance, not only can you be sure that your loved one will adore her ring, but that you will get the greatest value possible.


Custom Diamond Ring at Biris Jewelers near Canton Ohio
Custom Diamond Ring at Biris Jewelers near Canton Ohio

Before you get overwhelmed by sheer amount of engagement rings for sale at jewelry stores near your Akron, Ohio; Alliance, Ohio; or Massillon, Ohio home, take the time to do a little research. When you have a better idea as to what kind of diamond ring you’d like to purchase for your loved one, make sure to take the trip to Biris Jewelers near Canton, Ohio. Not only will jewelry shopping at this local establishment provide you with the best selection of modern and antique engagement rings in the area, but their engagement ring experts would be happy to answer any additional questions you may have.

Biris Jewelers near Canton Ohio
Biris Jewelers near Canton Ohio

Wedding Season – Time to think about bridal sets

Smiling Bride and Groom Embrace with Engagement Ring and Wedding Band

With another wedding season right around the corner, now is the time to think about getting matching bridal sets to symbolize the bond of love.

After purchasing an engagement ring, and with the wedding planning in full swing, time will be at a premium. But don’t overlook this special moment for you and your special someone to take time together and pick out the perfect wedding bands.

Serving the Canton area since 1940, Biris Jewelers can help you find exactly what you are looking for and provide the jewelry expertise you desire, helping to create the perfect match to enhance your engagement ring.

To help give you some ideas please check out these bridal sets or these wedding bands.

Then come to Biris Jewelers and we will make sure that you receive personalized service right when you make your purchase. We are here to help.

The best place to buy engagement and wedding rings in Canton, Ohio